HR Insights

Get in the Game: Engage your Business with Gamification 

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February 14, 2016

Imagine a world where the job application process is engaging, onboarding is more efficient, and employees stay motivated. Gamification may be the key to making these things a reality. Gamification uses game modules and design as a way to engage talent, employees, and customers. Skeptical that playing a game could really have an impact on business? Don’t make your mind up just yet.

Attract Top Talent

An appealing application process can go a long way in attracting great candidates. Using interactive and incentive-based games gives potential employees an easy avenue to learn more about company culture, and provides you insight into their skill sets. When it comes time for an interview, both parties can be more informed and engaged.

Reduce Training Time

Completing training and mandatory compliance programs don’t often rank high on an employee’s to-do list. Gamification can take old content and present it in new and creative ways. Learning through games is especially helpful in retaining information and allows training concepts to live beyond a workshop.

Motivate Your Employees

Employee engagement can be a challenge. In fact, according to Gallup’s State of the Global Workplace, more than 60 percent of today’s workers are not “engaged” at work ( Through the use of badges and awards, gamification can help employees feel noticed and recognized for their efforts, as well as create a culture of camaraderie by rewarding collaboration. When employees feel appreciated and can see their role in the company at large, they are likely to be more efficient and remain in their jobs.

 While all the benefits of gamification are yet to be seen, it has the potential to change the face of HR strategy and improve employee engagement. What are some ways you can start to create a more interactive and engaging workplace?