Ever felt like your job postings are magnets for everyone except the candidates you *actually* want?
You’re not alone–it’s a common frustration among employers + HR pros.
In March 2024, there were nearly 605 million job seekers on Indeed.com. In a job market that is overflowing with candidates, finding and attracting the right talent can feel harder than ever.
But it doesn’t have to be–our team at That’s Good HR is here to help you nail the process so you can find the right talent from the start.
Knowing What to Look For in Your Applicants
Understanding the Qualities Needed to Nail the Job
Understanding the qualities and skills needed for success in a particular job role is extremely important.
Going beyond the technical abilities or expertise in a certain software, platform, or process and taking a closer look at the soft skills that matter can be the difference between finding candidates who can get the job done + excellence.
Is flexibility more important than strong organizational skills, or does the role require a nice mix of both?
Understanding your needs will not only make the recruitment process smoother but will help ensure the candidates with the greatest potential are the candidates who move forward.
Knowing What Your Company Needs
Take a moment to think about what truly drives your company’s success.
Is it a spirit of innovation, or does your organization rely more on collaboration + teamwork?
Understanding your company’s core values and culture can help you find candidates who won’t just fill a role but who will also lend themselves well to your team.
Knowing what your company needs is important and will help your new hire make a positive impact, not only in their specific tasks but also in the growth and success of your organization.
Diving Deeper Than the Resume
While resumes are great for giving a quick glimpse into a candidate’s background, there’s so much more to discover beyond an initial skim over a person’s CV.
In interviews, be intentional about having conversations about real-life scenarios that require quick problem-solving, resilience under pressure, and that showcase their ability to work both collaboratively and independently.
By discussing how they approach challenges and work with others, you’ll gain valuable insights into their likely future performance and how they may or may not adapt to your company’s culture.
Nailing the Job Description
Your job description is basically the first impression you make, giving candidates a look at what working at your company could be like.
A solid job description doesn’t just list out what the role involves–it also grabs the reader’s attention and encourages folks to use their time + energy to apply to your role.
Since the job description is usually the starting point of any hiring process, we’re all about nailing it, so that you can bring the right talent to your team as quickly as possible.
Balancing Culture with Job Requirements
Want to find applicants who not only meet the qualifications and work well within your team?
Lay out the skills and experience required for the job while finding creative ways and places to share your company’s culture.
According to LinkedIn, 70% of job seekers check out a company’s brand before taking the time to apply, so it’s key to show off your culture.
Share details about how your team works, your company values, and your mission to draw in the people who will truly succeed at your organization.
Job Descriptions “Missing Pieces”
Many job descriptions miss the mark when it comes to showing what really makes a job exciting and worth it.
Think about the cool perks your company + role offers–beyond the day-to-day tasks.
Is there potential for growth? Is there an opportunity for someone to make a big impact? Are there places where you can share about your company culture?
These “missing pieces” can make your listing stand out and are usually what applicants look for when deciding where to put their skills and time. In fact, around 71% of job seekers say it’s extremely important to see bits + pieces of company culture in a job description, according to Mosh JD.
The small details can really bring a role to life and show candidates the value and possibilities of being a part of your team.
Here are the job description must-haves we recommend:
- Reflect Your Company’s Unique Voice: Skip the corporate jargon and capture what makes your company’s culture special by adding language and values that are unique to your organization.
- Growth Opportunities: Be clear about the opportunities for professional development–this shows you’re invested in your employees’ career paths.
- Essential Functions: Describe the main responsibilities and daily tasks of the role, focusing on how they contribute to the company’s goals.
- Required Skills: List the specific technical and soft skills needed for the job, highlighting any unique traits that will make candidates shine.
- Compensation Range: Give a clear rundown of the salary range, bonus potential, and any cool benefits that sweeten the overall compensation package.
Specific Job Responsibilities + Expectations
Vague job descriptions can lead to a ton of applications from people who aren’t a good fit, so getting the details right about the job (and what you’re looking for) is super important.
By laying out daily tasks, what success looks like, and key responsibilities, you not only weed out the wrong folks but also attract those who are genuinely excited about the role.
This clarity helps candidates figure out if they’re right for the job.
Plus, when responsibilities are outlined clearly, candidates know what to expect, which can help keep turnover low because everyone’s on the same page.
Tips for Attracting the Right Candidates from the Jump
In today’s job market, it’s super important to grab the attention of candidates from the get-go if you want your hiring strategy to work well.
How you go about this can really shape not just who you attract, but also how job seekers perceive your company.
Using specific tactics to make sure your job ads get in front of candidates who are truly qualified and excited about the role.
Here are some tips for making your job openings resonate with the candidates you want to bring on board:
Make the Requirements Obvious
Simplicity is key. Clearly list out the must-have qualifications and skills at the beginning of your job posting.
According to Insight Global, applicants spend an average of 15 seconds reviewing the qualifications or requirements listed in a job description, highlighting the importance of making requirements clear, concise, and straightforward.
You deserve to find qualified candidates–and weed out the rest.
Leverage Social Media
If your company uses social media to show off its culture, celebrate team wins, or share fun content then you might be able to use these platforms to attract candidates who are already drawn to your team.
Using social media in your job search not only spreads the word about your openings, but also gives potential applicants a real feel for what it’s like to work at your company.
Using social media as a hiring tool can allow potential candidates to connect with your brand on a more personal level, fostering a sense of excitement + trust, before they even apply.
Work with That’s Good HR
When you outsource your hiring to That’s Good HR, you get a team of hiring pros who are dedicated to finding you the most qualified candidates.
From writing eye-catching job descriptions to tapping into our wide networks for candidate outreach, we work hard to connect you with people who aren’t just qualified but also fit your team perfectly.
We also provide extra help in other important areas of recruiting, like screening for soft skills that will boost company success and using strategies to make your job postings stand out from the rest.
We’ll help you not just fill positions, but bring on team members who will make your team + company even better.
Attract Your Dream Candidates with That’s Good HR
Are you tired of sifting through piles of applications just to realize your dream candidates haven’t applied?
It’s time for a targeted approach.
Visit our website to partner with That’s Good HR and start finding candidates who not only meet the qualifications but exceed your expectations.
Get in touch now–let’s get hiring!