Many of our Indianapolis area job candidates have been asking us how they can use social media to improve their job search. While you can read about our general Social Media Do’s and Don’ts as they relate to the job hunt from our previous post, we haven’t specifically addressed Twitter as a job search tool. Here are some ways you can use Twitter in your job search:
Create a profile: If you plan to use Twitter for personal posts, you may want to start a different twitter account for your job search, but keep in mind that employers can access and view both profiles if they choose. Your Twitter handle should be something that defines you, such as your name, or something related to your career. Make sure you fill out the Twitter profile page with your name, location and website link, with a 160 character bio. Fill this section with keywords that employers and recruiters might use to find your profile online.
Establish a great profile design: Start with a solid, professionally-taken photo of yourself for your profile picture. If you can, create a customized header which includes your contact information, a link to your online resume or LinkedIn profile, and/or a summary of your qualifications and positions sought. Many graphic design firms or resources exist on the web for creating Twitter backgrounds and header images.
Add some content: Share a few articles that you find interesting, post something about your region or industry, or engage in dialogue with others. It’s important for you to share quality content on your Twitter account so that others will follow you. Try to provide a mix of education, entertainment and conversation rather than simply promoting yourself. You may want to start a blog on your website or online portfolio page to have additional content to share and to position yourself as a thought leader.
Develop a following: Continue by following other accounts in your targeted region, including Twitter influencers (those with a large following), industry leaders and journalists. Check your account regularly and follow those who follow you, if it makes sense.
- Follow recruiters and targeted companies: By keeping tabs on what other companies are sharing on Twitter, you’ll be in the know if you get called for an interview, and you can remain top-of-mind if you share any of the company’s information on Twitter. In addition, following recruiters like That’s Good HR on Twitter will keep you informed of upcoming job fairs and job opportunities before others may see them.
If you are new to Twitter, you may want to add it to your list of social media sites to frequent in order to enhance your job search. Once you’ve found a job, the site will prove beneficial for continued networking and professional development. Good luck!