The tricky part of this equation for a leader is how to remain innovative and dedicated to continuous improvement while providing a clear and consistent message to your team about the direction of your company. It is important to remember that change and innovation are about improving the products and services that you offer. Making these products and services the best that they can be is how your company delivers on it’s brand message and direction.
Indulge me as I once again quote Marcus Buckingham from his book "The One Thing You Need to Know", as the entire focus of this book is about clarity in leadership:
It is very comforting for the team to follow a leader with a clear vision and to know that you are all moving in the same consistent direction…particularly when you are surrounded by internal change that keeps you innovative, relevant and continuously improving.