Let’s Chat about Live Chat

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December 20, 2011
Over two decades of Indianapolis Staffing industry experience have transformed me into a demanding customer when I am in need of some good customer service myseLive Chatlf. I figure that Monday – Friday (and sometimes Sat and Sun too), I make sure I dish out the best possible customer service to my customers. All I am asking for is a little of the same from my own service providers. I have to admit, usually I am pleasantly surprised…but not always. Every once in awhile I need to TALK to someone about a problem I am having – but NO, instead I get caught up in customer service "please hold for the next available customer service rep while you listen to this crummy music" hell. This happened to me recently and after investing an embarrassing amount of time attempting to conquer the on hold circle of defeat, I decided to investigate the deep dark depths of their website to see if there was any hope of a live person I could reach to help me out.

This is where I stumbled across the "Live Chat" option. It was not prominently displayed on the site, but I found it and although pensive about pouring my heart out to a stranger on the Internet, I was desperate enough to use it.  I am happy to report that my experience was pleasantly satisfying and the process of typing out my "problem" turned out to be rather cathartic. The customer service rep on the other end of my "chat" was polite, helpful and took care of my problem in 3 questions or less. Now, the emotional reactions and facial expressions demonstrated by my helper on the other side of the keyboard might have been frustration or exasperation about my issue, but as far as I was concerned, they passed the test of great customer service.

I was not sure how I would feel about giving credit to a pseudo-personal method of communicating with your customers. I am, after all, a tried and true student of the school of personal communication being the very best way to take care of your customers. Face to face is even better, but we all know that is an impossible dream with a large customer base that is geographically spread out. Phone communication is the next best way to take care of your customers with that personal touch. These days, email is the preferred method of communication for many, but it leaves so much open for interpretation that is is nLive chatot always the most effective method.  Now I find myself sitting here pondering how cool it might be to have the "live chat" option for a service such as ours? I have not thought it fully through yet and have many potential challenges to this approach in the staffing industry already formulating in my head.  That said, it might be the next  thing on the list of "expected" service delivery options so it would be wise to mull it over.

At That’s Good HR, I have to admit that we make ourselves available to our customers at all times. We try very hard to be proactive in our approach to talent management, but when you are working with the human element things come up, so it is critical to be available and ready to help. Our "live chat" option right now is the own mobile device that each of us carries which offers a personal touch to the support we provide.  Not sure we are quite ready to give that up yet.  More to come…